Dirty Trick #1: CREATING CONTROVERSY

This has to be one of the BEST ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits. How exactly? Well, let's do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you're an obnoxious creep full of insane beliefs. Both Person P and Person N comment on your writing. They read each others comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who's right and who's wrong. Then come more comments. And more, and more. And if you're selling something that expands on your initial post, you'll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching, or saying. Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll do this through writing. Whether it's through an article, an email, or a blog. The "trick" is to make what you discuss controversial through your writings. Surely, that won't do a thing for you. The essence of creating controversy is by using passion. If you've had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it. But be sure that your writings can convey the passion that you feel whether it's negative or positive. If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they'll TALK ABOUT IT. And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets! But, in order to use controversy you have to be willing to take a stand on a certain topic. No "wishy-washy" comments will do. If you make people angry, GOOD! But don't back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At least you had the guts to stand up for what you believe and say it. And that's the point that will come across to those that love your writings. The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring flame.

Dirty Trick #2: THE "SHOCK" TACTIC.

I'm sure you've heard the term "shock value" before. Well that's what this tactic is all about. Shocking your readers or customers. Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes. How many times have you heard or seen these:

• WARNING
• DON’T BE AN IDIOT LIKE ME
• I WAS A LOSER UNTIL I. . .
• YOUR METHODS OF MAKING MONEY SUCK!
• IF YOU DON’T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW
• STOP BEING AN ASSHOLE AND COMMAND MORE RESPECT
• 20 TIME MORON FINALLY GETS IT RIGHT
• DUMB-ASS MAKES SIX FIGURES A YEAR

Yes, it's possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don't see any hands raised. EXACTLY! Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It's sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it's disgusting myself, but like people say, someone has to shovel the shit.
And shovel it they did.
Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take. Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I'm saying is that you CAN use the fear factor to make people take action. Say, for instance, you're trying to make some money by selling an ebook about how to protect your computer from malicious viruses.
Wouldn't you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information?
What if you ran your business from your computer and it went kaput on you? Wouldn't you want to save yourself thousands of dollars just by spending twenty? That's the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.

Dirty Trick #4: THE "CCL" TACTIC

Mmm. . .Bet you're wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!
Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he's better than you are.
He's rich and you aren't.
Basically, he's a winner and you are a loser. But, for a small fee, he's willing to share his techniques with you so you can become a winner too. Aww, how nice of him! Don't you just feel better already?
He doesn't stop there though, because after you buy his "better than thou" strategy guide, and if you have any questions, HE WON'T ANSWER YOU. Or worse, he'll be a jerk. Hey. He gave you "fair warning" in advance though didn't he? He told you he was a jerk! Ahh. Role playing at it's finest. The world truly is but a stage.
The point here is that he's made millions by not caring. He doesn't care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he's even got his own "infomercial" now!
You can do the same thing. You don't have to be that extreme if you don't want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, you've already got unlimited access to it, so it's no skin off your nose.
This "jerky" tactic works so well in fact that there are dozens of "spin-off" products springing up every single day. You don't have to be a total jerk, but acting like you don't give a damn whether someone buys your product or not can pay off for you.

Dirty Trick #5: THE "NO PRICE" TACTIC

Dirty Trick #6: The "WIIFM" TACTIC

This is an interesting trick. Some internet marketers may not consider this a "trick" per say. First, let me tell you what WIIFM stands for.
This stands for “What's In It For Me”.
And it is simply one thing your current sales page CANNOT afford to be without. Anybody who buys anything always wants to know how this purchased product will benefit THEM.
They don't care about what it will do necessarily. Rather what it will do for THEM is the key point. People are selfish by nature. Especially online. They don't care about you, or what you're trying to accomplish. They only care about themselves. It's harsh, but it's also true. I can guarantee you this. . .
No matter what internet marketing training course you take, article you read, ebook you buy, they will all tell you the same thing when it comes to making a great sales letter, telling your customers What's In It For Them.
Don't make your sales page about YOU. NO ONE CARES! Most of your visitors will skip that part anyway. They don't want to hear about YOU. Even if it's the most interesting story in the world. They didn't come to your sales page to read about how interesting your life has been.
They came there to SPEND THEIR CASH. Don't distract them by writing your life story. Save that for your personal page. Get to why they should buy your product because it will do x-y-z for them.
Another thing you will commonly hear from internet marketers that have been on the scene for a while is this: List Benefits, Not Features.
Pretty much they're saying the same thing in a different way. Look at it like this, who freakin' cares if your "widget" comes in 3 sizes and 5 fabulous colors? What you REALLY need to be telling them is how they can order a customized version of your product to fit their lifestyle. See the difference there?
You've told them the SAME thing, but in a way that will directly benefit THEM. Selling isn't about YOU, it's about THEM. You aren't trying to sell something to yourself you know. This dirty trick can, and should be, used on anything and everything you sell!

Dirty Trick #7: THE "COUNTDOWN" TACTIC

The countdown tactic creates a sense of urgency for your customers. It makes them believe that they will be missing out on a great deal if they don't take immediate action. This trick is used mostly for "special" sales. But can also be used on a normal sales page or article. Although, if not used properly can reduce your credibility with your customers, or visitors. That means. . . . . Don't Freaking Use a Countdown If The Offer Doesn't Expire! If you're running a special 5 day only sale, by all means make it clear to your customers so they don't miss out. Use the time constraint to your profiting advantage. Different methods are used to get this across to your customers. You can use the "highlighter" trick. It's exactly like using a highlighter marker to highlight an important bit of text in your favorite book. You're just using it "virtually" instead. It's simple to do. Here's what you need to put in your HTML code to highlight your text:Offer Ends In The Next 72 Hours.
Another way is to use an actual "countdown" javascript. This will show your customer exactly how much time they have left to get in on your special offer. Any way you slice it, using the countdown tactic WORKS to provoke a quick call to action by your customers. When people believe they will truly "miss the boat" on a great offer, they'll pony up the dough. And FAST too! That's what makes this dirty trick a serious profit puller. This dirty trick is recommended for use only when you are really running a time sensitive offer.

Who doesn't like reading product reviews BEFORE they spend their hard earned cash?
The secret to the success of this dirty trick is to get your visitors, or customers, interested in the product that you're reviewing so they will, at the very least, go to that product's sales page to read more. Or hopefully, buy it. That's your goal.
To get them interested enough to get to the sales page and BUY. One thing you can NEVER do when writing a product review is LIE. If you don't like a particular product, say so. If you love it, say so. But never try and be dishonest just to make a quick buck. It's not worth it. Once you ruin your reputation, you can never get it back. And, you should always inform your readers, visitors, or customers of where you think they should be plunking down their money. Using reviews is a super way to do this without sounding like a total ass-monkey. They'll appreciate you for your honesty, and maybe potentially saving them unneeded hassle or wasted cash.
Only use this dirty trick if you have something HONEST to say about a particular product. Stand behind what you say and don't go back on it.

Dirty Trick #9: THE "GET PERSONAL" TACTIC

And last, but certainly not least, we have the get personal tactic. Some marketers frown upon this, but personally I don't.
You should try to add a little of yourself in all your writings. It helps your readers, visitors, customers, understand that you are a REAL human being and not just some automated email system spitting out a bunch of pre-formatted text.
Talk to your readers, visitors, customers. Let them know you are there for them. And above all, don't be afraid to BE YOURSELF. There's no reason to be anything else.
You won't be able to befriend every single person, so don't try to! Some people will love you. Some people will hate you. It's just the way life works.
Now, don't get the wrong idea about this little tactic and start revealing your entire life story. Nobody wants to hear that. But, if you have an interesting short tale that may have happened to you that actually ties in to what you are talking about, then fit it in there.
Don't make the whole writing a story about YOU. It's unnecessary and non-beneficial to you or your customers. Save that for your autobiography. As awesome as you may think you are, not everybody wants to hear about it. Don't take it personally, it's just human nature.
Use this dirty trick to add personality to your writings. But use it wisely.